This month, the Advisory Board members share their journeys and words of wisdom for a rewarding career.
Livi Rae Lingerie – Breast Health/Self-Esteem
The inspiration to work in the lingerie industry was a logical one for Molly Hopkins, co-founder of Livi Rae Lingerie. Hopkins’ experience began in third grade, when she couldn’t find any undergarment options that weren’t black, beige or white. She remembers thinking, “This can’t be it!” After meeting Cynthia Decker while working at another lingerie shop, they decided to open their own boutique to meet the style and size needs for all women.
“Go for it! Don’t let others discourage you. Sometimes the impossible is possible, but you will never know until you try.”
At Livi Rae Lingerie, Decker says they are constantly surprised at how many people wear the wrong size bra. That’s particularly because women like Hopkins herself have few resources to find large-cup bras. Decker reveals, “We’re in the process of designing our own bra, and hopefully we’ll be able to satisfy the needs of somebody who’s 50 N besides just one style in four different colors.”
After years in this industry, Hopkins and Decker know one thing for sure: focusing on the customer herself is just as important as focusing on fit. After they’ve helped a client, Hopkins says, “They feel like we’ve really taken the time to cater to their needs. Our clients become our friends,” Hopkins adds, “I don’t know any place that I can go that I’ll get a hug from the person that helps me. We find that we hug a lot in our store – it’s very emotional, and it’s very bonding.” So whether you come in just for a bra or for some emotional support, Hopkins sums up the experience with the phrase. “Change your bra, change your life.”