Best Cause: Race for the Cure… In Your Tutu!

As you designate your dollars toward a certain charity, it always feels good to know that your contribution will stay local, helping your neighbors and perhaps even your own family. When you donate to Susan G. Komen Greater Atlanta, that’s exactly what happens. Though the Komen organization is nationally known, few people realize that our local chapter focuses on breast cancer research and awareness in our immediate community.

“At Susan G. Komen Greater Atlanta, our mission is to enable women in Metro Atlanta to detect and survive breast cancer,” says Cati Diamond Stone, the organization’s new executive director, who is also a breast cancer survivor. “Seventy-five percent of the funds we raise stay right here in Metro Atlanta to proved life-saving breast screenings, mammograms, diagnostic testing, education and treatment support.” The rest of the money funds national research to help find better treatments and, ultimately, a cure. Do you Tutu

Not only does donated money stay predominantly in our community, but it also helps the women who need it most. “We believe a person’s age, race or socio-economic status should never determine whether she survives breast cancer,” says Stone, “so our programs target medically underserved women in need of breast cancer screening, diagnostic and support services.”

And this year, giving back with Komen is more fun than ever. The organization has launched new, fresh initiatives like their “Do You Tutu?” campaign, where people are encouraged to put on a pink tutu, wear it around town and share photos on social media. “We’ll be asking the Metro Atlanta community to tell everyone why they tutu,” explains Stone. So whether you tutu for a family member who battled breast cancer or because you believe every woman deserves quality breast health services, put it on and post a photo. Stone says “Expect to see a lot of pink tutus in Atlanta and on social media beginning mid-April!”

You can even gather with other tutu wearers at this year’s Race for the Cure, which will welcome about 14,000 Atlantans to Lenox Mall on May 10. The 5K begins at 8 a.m., and a one-mile family walk steps off just before, at 7:40 a.m. In addition to the race itself, the event will also include a tutu contest, creative tutu designs from local fashion designers, a petting zoo for the kids, as well as a special recognition of breast cancer survivors. Amidst all this fun, the event will raise approximately $1.4 million, most of which will help our fellow Atlantans enjoy the care they deserve.

To learn more about volunteering, participating and rocking your tutu, visit www.komenatlanta.org.

 

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