It’s not really what you expect to see on a cold February day: hundreds of people running in their underwear. However, scantily-clad participants of Cupid’s Undie Run will be making their way through Midtown’s bar district on Feb. 9 with the goal of raising money for Neurofibromatosis (NF) research and the Children’s Tumor Foundation (CTF).
Two years ago, Cupid Run founders and Lilburn, GA residents Brendan Hanrahan, Chad Leathers and Bobby Gill set off on a mission to raise awareness and donations to the CTF after Chad’s brother Drew was diagnosed with NF. “My friends Brendan Hanrahan and Bobby Gill sent me a funny looking flyer that said “Cupid’s Undie Shuffle” as a fundraiser idea. From there I used my marketing and design background to spruce up a logo and together we started the Cupid’s Undie Run,” Chad says.
Although they estimated having around 30 people at the first run in Washington D.C. in 2010, over 600 participants showed up and ran in six feet of snow. “It is amazing what a team of driven and blissfully ignorant people can accomplish,” Chad recalls.
Today, Cupid’s Undie Run is a nationally recognized non-profit, operated by dozens of volunteers across the country. “My hope is to make Cupid’s Undie Run a household name,” Chad says. “I know if we can do that, we will be one step closer to not only making people aware of NF, but funding its end.”
Get involved: Tell a friend, register to run or volunteer at www.CupidsUndieRun.com