In 2003, after having jokingly discussed the rebirth of the moustache, Melbourne, Australia natives Travis Garone and Luke Slattery embarked upon the creation of a campaign to promote men’s health and prostate cancer awareness. A campaign now commonly referred to as “Movember.”
During the month of November, men around the world are encouraged to give their razors a break in exchange for a donation to this campaign. Male supporters of “Movember” have been coined “Mo Bro’s” while women are also encouraged to join in the fun as “Mo Sistas.”
With the help and support of Garone and Slattery’s friends, by 2004 the group had grown to 450 Mo Bro members, with a total of $54,000 dollars raised and donated to the Prostate Cancer Foundation of Australia.
By 2007, the “Movember” campaign grew internationally as Los Angeles, California was the first to launch “Movember” in the United States. It was the official organization to spearhead men’s health awareness.
Since its inception in 2003, more than 770 men’s health projects have been funded while more than four million Mo Bros and Mo Sistas continue to participate in “Movember” annually. Garone and Slaterry have literally helped changed the face of men’s health.
Here at Best Self, we are excited to support this initiative with our 2nd Annual Moustache Dash held at New Balance Buckhead this Sunday, Nov. 16. Join us in wearing a moustache and running this race! Register now at Active.com.