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What personally identifiable information about me do you collect?
We may collect different types of information in several different ways from our Websites.
As an initial matter, you may browse our Websites without submitting any personal information. If you choose to take advantage of some of our specific products and services that are available only to registered users, however, you will be asked to register with us. As part of your registration, we may ask for personally identifiable information, such as your name, address, email address, birth date, gender, occupation, industry, family information, and personal interests. The more information you volunteer (and the more accurate it is), the better we are able to customize your experience on our sites. We keep all of your personally identifiable information in secure online and offline facilities. Once you register, your use of our Websites will no longer be anonymous and you will be able to take full advantage of the many specialized offerings on our Websites.
In addition to registration, we may ask you for personal information at other times, including (but not limited to) when you request information about a property, order a magazine, enter a sweepstakes, contest, or promotion sponsored by us or one of our partners or you may provide us with personal information when you send us a letter or email message, such as if you report a problem with our Websites or services. If you contact us, we may keep a record of that correspondence. From time to time, we also may ask users to complete surveys that we use for research purposes. Wherever we collect personal information, the information you provide will be subject to the terms of this Policy. In addition, we may use IP addresses to analyze trends, administer the site, track user's movement, and gather broad demographic information for aggregate use. IP addresses, however, will not be linked to your personally identifiable information.
Finally, our sites also may contain links and advertisements to other Websites that are operated by other companies or persons. Therefore, we do not control the privacy policies of those sites. This Policy statement only applies to information collected and maintained by us.
What are cookies and how do you use them?
- Remind us of who you are and to access your account information (stored on our secured computers) in order to permit the tailoring of the Websites to better match your interests and/or preferences. These cookies will be stored on your computer when you register or "Sign In" to one of our Websites, and may be modified while you browse our sites or when you "Sign Out" from one of the sites.
- Estimate our audience size. Each browser accessing one of our Websites is given a unique cookie that is then used to determine the extent of repeat usage, usage by a registered user versus by an unregistered user, and to help target our services and advertisements based on your interests and behavior.
- Measure certain traffic patterns, such as which areas of our Websites you have visited and your visiting patterns. This information, however, is only gathered in aggregate form - that is, this aggregated information is not linked to any personal information that can identify any individual person. We use this research to understand how our users' habits are similar or different from one another so that we can make each new experience on our sites a better one. We may use this information to better personalize the content, banners, and promotions that you and other users will see on our sites.
Third Party Advertisers and Cookies
We use third-party companies to serve ads when you visit our Websites. These companies may use information (not including your name, address, email address or telephone number) about your visits to our Websites in order to provide advertisements on our Websites, other sites and other forms of media about goods and services that may be of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, please click here.
How do you use my information?
Our primary goal in collecting personally identifiable and other information is to provide you, the user, with a customized experience on our Websites. This includes personalization services and many other types of services. By knowing a little about you, we are able to deliver more relevant advertisements and content, and hence a better and more valuable service, to you. For example, the more we know about the type of home or community in which you are interested, the more appropriate information we can deliver to you.
In our role of delivering targeted advertisements, we play the middleman. Advertisers give us an advertisement and tell us the type of audience they want to reach (for example, males over 35 years old). We and/or our advertising server agency take the advertisement and display or transmit it to users meeting those criteria. In this process, the advertiser never has access to individual account information. Only we have access to individuals' accounts. This kind of advertisement targeting is done with banner ads, as well as by promotional emails. You will only receive special offers via email from us if you have indicated in your account preferences that you would like to receive them. Of course, you may review or change your account preferences at any time.
In addition, we do research on our users' demographics, interests, and behavior based on the information provided to us upon registration, during a promotion, from our server log files, or from surveys. We do this to better understand and serve our users. This research is compiled and analyzed on an aggregated basis and may be shared with advertisers or business partners. We also collect IP addresses for system administration and to report aggregate, nonpersonally identifiable information to our advertisers and partners. For this purpose, no personally identifiable information will be linked to any information that can identify any individual person.
Who besides you is collecting my information?
When you are on any of our Websites and are asked for personal information, you are sharing that information with us alone, unless it is specifically stated otherwise. Some of our services, however, may be offered in conjunction with a partner company. In order to provide this cobranded service to you, it may be necessary for us to share your personal information with our partner company. For example, if you want to receive information about a community from a builder, we may send your personally identifiable information to that builder so that it can fulfill your request.
In addition, promotions that run on our Websites also may be sponsored by companies other than us or may be cosponsored by us and another company. Some or all data collected during a promotion may be shared with the sponsor. If data from your entry will be shared, you will be notified prior to the time of data collection. You can decide not to participate in the promotion if you do not want to share your information.
What happens when I click on a link from your one of your sites?
Specifically, please be aware that our partners, advertisers, and other Websites that have links on our sites may collect personally identifiable information about you. The information practices of those partners, advertisers, and other Websites linked to our sites are not covered by this Policy.
With whom do you share my information?
Many promotions also may offer opportunities for you to request additional information from sponsors. By requesting more information, you give us permission to transfer your personal information to the sponsor so they can fulfill your request.
From time to time, you may request specific information about a property or you may be offered the opportunity to receive materials or special offers from third parties. If you opt to receive information from these third parties, we will share your name, address, telephone number if requested by you or provided and email address with them and our local representatives.
Third Party Data and Aggregated Data: Under confidentiality agreements, we may match user information with third-party data. Also, we disclose aggregated user statistics (for example, "45% of our users are female") in order to describe our services to current and prospective partners, advertisers, and other third parties, and for other lawful purposes. As noted above, this aggregated information will not be linked to any personally identifiable information that can identify any individual person.
What are my choices regarding your collection, use, and distribution of my information?
We may, from time to time, send you email regarding our products and services. In addition, if you indicated upon registration that you are interested in receiving offers or information from our partners and us, we may occasionally send you direct mail about products and services that we feel may be of interest to you. Only we (or companies with whom we contract and who agree to keep your information confidential) will prepare these direct mailings and only if you indicated that you do not object to receiving these offers. If you do not want to receive or continue receiving such mailings, simply tell us when you give us your personal information or change your account preferences.
On some of our promotions, we will ask for your email address in order to update you on your score, entries, and status in prize drawings. When you participate in these types of promotions, you automatically receive promotion-related email, unless you choose the no-email option that some promotions offer. Occasionally these promotion-related email messages may include targeted advertisements. You may also be required to provide personally identifiable information to collect your prize when you win one of our promotions or contests.
You also have choices with respect to cookies. By modifying your Internet browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject all cookies you may be unable to use some of our services, including services that require registration in order to participate.
You also may edit your personally identifiable information by following the instructions found in your account preferences.
You may also request that we delete or deactivate your account at any time, but doing so will result in not being able to access certain areas of our Websites. Please contact us for further instructions about deleting or deactivating your account with us. It may take us a few days to delete or deactivate your account following your request and we may maintain certain residual information about your account in our archives.
If you are participating in one of our promotions and you wish to update your email address for the promotions mailing list or to stop participating in one of the promotions, please contact us.
Again, remember, you can review or modify your account preferences at any time.
How do you protect my personal financial information?
Keeping your personal financial information private is vitally important to us.
Knowing that you use certain services or features may help us to offer you better and more relevant content and advertisements. But as with all personally identifiable information, we do not make this available to any third parties except as set forth in this Policy. Any user statistics that we may provide to prospective advertisers or partners regarding financial information are provided in the aggregate only and do not include any personally identifiable information linked to any individual user.
What security precautions are in place to protect the loss, misuse, or alteration of my information?
Your account information on our Websites is password-protected so that you and only you have access to this personal information. Therefore, we recommend that you do not divulge your password to anyone and that you chose a password that only you know. We will never ask you for your password in an unsolicited phone call or in an unsolicited email. Also remember to sign out of your account and close your browser window when you have finished your visit to our Websites. These practices will help ensure that others cannot access your personal information and correspondence if you share a computer with someone else or are using a computer in a public place such as a library or Internet cafe. If you use a public computer, you may also wish to delete any temporary or other files that may have been created during your visit on our sites.
Unfortunately, it is not possible for data transmissions over the Internet or wireless networks, or for any security precautions, to be guaranteed 100% secure. As a result, while we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us or from our online products or services, and you do so at your own risk. Once we receive your transmission, we make our best effort to ensure its security on our systems.
What about my child's privacy?
The safety of children is very important to us. We maintain general audience Websites that are designed for use by adults and that comply with the Children's Online Privacy Protection Act. Specifically, we do not knowingly collect information from users under age 13.
We encourage parents to create a safe place for children on the Internet. Parental control protections (such as computer hardware, software or filtering services) are commercially available that may assist parents in limiting access to content that may be harmful to minors. We also encourage parents to monitor their child's use of the Internet and teach them not to disclose any personally identifiable information (including their age, appearance, school, grade, etc.) about themselves in emails, chat rooms, or on other sites, except with your knowledge and approval.
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