A blitz is coming and it doesn't involve football players. Beginning in December, Juvéderm Voluma,™ the newest, FDA-approved filler, will be commercially available. It's certain to be "hot" news everywhere from hair salons and physicians' offices to the entertainment media. In order to be an educated consumer, what do you need to know about the newest addition to the Cosmetic Surgeon's toolbox?
What is it?
Juvéderm Voluma™ is the first and only filler approved in the U.S. to correct age-related volume loss in the cheek/mid-face area. As we age, the cheek area in particular loses volume which makes the skin flatten out resulting in drooping and sagging of the mid-face. It's not enough to "fill" the resulting deep lines. However, if the volume is replaced, a lifting effect occurs which smooths out the lines, lifts the skin, and provides a natural, refreshed appearance. The correction is instant, without surgery, and generally little to no downtime.
Juvéderm Voluma™ is a hyaluronic acid like the original Juvéderm. However, Voluma's proprietary manufacturing process produces a smooth gel that flows easily, with a thicker consistency that aids its lifting properties and the duration of its effects. Optimal correction can last as long as two years.
Who can use it?
As a national trainer for Allergan, the makers of Juvéderm Voluma,™ I was fortunate to be one of the first physicians in the U.S. to receive Voluma, before it became commercially available, and offer the benefits to my patients. This consideration was due to the fact that I am a double board-certified facial plastic surgeon who has many years of experience in both surgical and non-surgical aesthetic solutions. My advice to those looking for a Voluma injector would be to maximize the potential for a good outcome by seeking out a board-certified cosmetic surgeon certified by Allergan.
Brian Maloney, M.D., F.A.C.S.
The Maloney Center for Facial Plastic Surgery
Dr. Maloney is an award-winning, double board-certified facial plastic and reconstructive surgeon. He is a National Trainer for Allergan. He is a fellow of the American College of Surgeons and a Diplomat of the National Board of Medical Examiners. Dr. Maloney's artistry and specialized approach has resulted in regular features on MSNBC.com, ABC News, Discovery Health, TLC, and CNN Headline News. He can be reached at 770.804.0007 or online at www.MaloneyCenter.com.