Q: What is the first thing you look for to recognize the wrong size?
A: The band of the bra is the sole of the fit, so that's the first thing we check. 85% of women are wearing a bra that is two bands too big and two cups too small. Since the band is the most important piece we always start there.
Q: How do you ensure that each of your customers get the perfect fitting bra?
A: Each of our bra fitters has an eye for the perfect fit. We allow our customers to try on different bra option during their fitting, giving them lots of styles to try on, and explaining to them why each style is important to their bra wardrobe. 85% of women are wearing the incorrect bra size; most are wearing two bands too big and two cups too small. We take the time during a fitting to provide an education about bra fit and breast health, answering the questions women always wondered but never thought to ask. We leave our clients with all of the knowledge that we have, understanding the fit, the importance of breast health, and why the bras they purchased are going to change the way they feel in their daily lives.
Q: Why do you think a correctly fitting bra is so important?
A: A proper fitting bra is so important for many reasons. The first and most important is general breast health. Outside of the health benefits, it also makes women look good and feel good in what they're wearing. It boosts self-esteem and makes them feel comfortable and confident in their own skin. As we always say, you change your bra, you change your life, and we truly believe in that.
Q: Do you think that an ill-fitting bra can lead to health issues?
A: Yes, an ill-fitting bra can definitely have a negative effect on you. When a bra does not fit correctly, women carry extra pressure in their shoulders, causing indentations, neck pain, and back pain and in the long term, the Dillinger's hump. If the wire rests on the breast tissue instead of flat against the rib cage, that pressure can also cause calcification of the cells within the breast tissue.
Q: How does the "Virtual Fit" on your website work?
A: Virtual Fit is a revolutionary process! We have created a way to bring our unique bra fitting technique to women all around the world from the comforts of their own home! We use Skype to reach women no matter where they are, and give them a personalized bra fitting experience. Following the fitting, our virtual fitters will walk their client through the online shopping process, helping them to navigate the site and show them what styles and products will work best for them. The fitters pass on their product knowledge and teach their clients what they need to know about bra fit and breast health, making sure they leave with some of what they want, and most of what they need.
Q: What can a woman do to extend the life of her bra?
A: There are a few things we suggest in order to keep those bras going! One of our first suggestions is to rotate through bras on a daily basis. We suggest wearing a bra every other day. Another way to extend the life of a bra is to use the right detergent. We suggest washing bras by hand or on a gentle cycle in cold water with a mild lingerie detergent. Always hang bras from the center or lay them flat to dry, never put them in the dryer or hang them by the strap.
Q: How many bras should the average woman have?
A: We suggest that each woman start their bra collection with four bras and build to seven within the span of a year. This is necessary to maintain a healthy bra wardrobe and extend the life of all of your bras.
Q: What inspired you to start LiviRae Lingerie?
A: When we first got into the lingerie business, we worked for a company that catered to a specific type of women. Our hearts were hurting for the women we had to turn away because we didn't have product that suited their needs. We decided to create a place where we could carry bras for everybody with every body! With that, LiviRae Lingerie was created as a judgment free zone for women to come, find the products that they need and leave feeling beautiful, confident and of course lifted and gifted in their brand new bras! As our tag line states "No Bust Too Big Or Small, We Fit 'Em All" and we do just that!
LiviRae Lingerie's Double Divas
Founded by Molly Hopkins & Cynthia Decker in 2006, LiviRae Lingerie is a place where women of all shapes and sizes can shop for gorgeous lingerie in a judgment free zone. Their primary mission is to help women at any age, receive the proper education about bra fit. Carrying bra sizes from 28A – 50N, LiviRae Lingerie fits everybody with every body! Their tag line says it all, "No Bust Too Big or Small, We Fit 'Em All" ...and they do just that!
LiviRae Lingerie is located in Kennesaw, Georgia and provides a lingerie experience that helps women feel confident and comfortable through their entire shopping experience. LiviRae Lingerie specializes in bra fitting, custom lingerie, plus size bras and specialty products such as augmentation and mastectomy bras.
The ladies of LiviRae love what they do because of the difference that they are able to make in women's lives. "We believe we have a God given talent to bra fit women, and we love nothing more than to use that talent every day!"
– Molly & Cynthia