Q: What inspired you to start LiviRae Lingerie?
A: When we first got into the lingerie business, we worked for a company that catered to a specific type of woman. Our hearts were hurting for the women we had to turn away because we didn't have product that suited their needs. We decided to create a place where we could carry bras for everybody with every body! With that, LiviRae Lingerie was created as a judgment-free zone for women to come, find the products that they need and leave feeling beautiful, confident and of course lifted and gifted in their brand new bras. As our tag line states "No Bust Too Big Or Small, We Fit 'Em All," and we do just that!
Q: What is a telltale sign that a woman's bra doesn't fit?
A: Eighty-five percent of women are wearing the incorrect bra size; most are wearing two bands too big and two cups too small. If the band is too loose, riding up or digging in, the fit is likely incorrect. Another sign of an ill-fitting bra is an overflow in the cup or straps falling down.
A: Each of our bra fitters has an eye for the perfect fit. We allow our customers to try on different bra options during their fitting, giving them lots of styles to try on. We take the time during a fitting to provide an education about bra fit and breast health, answering the questions women always wondered but never thought to ask.
Q: Why is a correctly fitting bra so important?
A: A proper fitting bra is important for many reasons. The first and most important is general breast health. When a bra does not fit correctly, women carry extra pressure in their shoulders, neck and back. If the wire rests on the breast tissue instead of flat against the rib cage, that pressure can also cause calcification of the cells within the breast tissue. Outside of the health benefits, it also boosts self-esteem and makes women feel comfortable and confident in their own skin. As we always say, you change your bra, you change your life, and we truly believe in that.
Q: How does the "Virtual Fit" on your website work?
A: Virtual Fit is a revolutionary process! We use Skype to reach women no matter where they are and give them a personalized bra fitting experience. Following the fitting, our virtual fitters will walk their client through the online shopping process, helping them to navigate the site and show them what styles and products will work best for them.
LiviRae Lingerie's Double Divas Support Breast Cancer Awareness and Research. Here's where they stand.
Cynthia Decker and Molly Hopkins first opened LiviRae in 2006. The idea for a custom fit lingerie and bra boutique arose with a need to help women feel confident and sexy.
As the Double Divas stars, Molly and Cynthia are self-proclaimed "country girls" with a true God-given talent for fitting, design and helping women "one breast at a time!" We work to inform women about the importance of a proper fitting bra and use that platform to spread awareness about breast cancer as well, promoting our stance on early detection.
We also work to support local breast cancer charities in our community. This year, we are hosting "The Second Annual Burlesque for Breasts Under the Big Top" on Saturday, October 18! The event benefits I Will Survive, Inc., a local charity who increases breast cancer awareness through education and provides funding in lower income communities.
Visit www.liviraelingerie.splashthat.com to learn more and purchase tickets.