Beauty Bosses—Alyson Hoag Will Have Your Brows in the Best Shape of Your Life

Screen Shot 2019-05-30 at 3.32.06 PMAs a makeup artist specializing in brows, Alyson Hoag, is the CEO and founder of Authentic Beauty. She has 25 years of experience specializing in brows and is known as the brow guru of Atlanta. We chatted with her about her special approach in the Q&A below.

Q: What makes your approach different from other eyebrow studios?

A: Our goal is to bring out your natural shape, and then grow and enhance that. We tweeze because that is the only way to be as precise as possible.

Q: How does the “Brow Rehab” process work?

A: Brows grow on a four- to six-week cycle. All brows, especially those that have been over-tweezed, need to be kept on a maintenance cycle to grow into their natural shape.

Screen Shot 2019-05-30 at 3.32.53 PMQ: What results should be expected?

A: You can expect fuller and more balanced brows within a few months, depending on the amount of hair growth in each cycle and how badly the brows have been damaged.

Details:, (404) 849-0443, 4674 Roswell Rd. NE.

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